The ClearChoice Model for Dental Support Organizations

Margaret McGuckin and her business partner, Kathy Lynn-Cullotta, are the co-founders of i3 Ignite. They've worked as an advisory team for the past four years across multiple industries. i3 Ignite advises DSOs and large group practices as they try to stay on the path of profitable growth while navigating the complexity of executing a multi-location, multi-business model organization. As the founding COO of ClearChoice Dental Implant Centers, a consumer-based DSO, Margaret steered the organization from 1 to 31 locations in 14 states in a 4-year period, generating over $130 million annually. She built their platform and was responsible for managing consistently and successfully to the Playbook, ensuring culture and performance for both de novo and acquired practices. As a C-Suite executive, Margaret led teams that rapidly developed and scaled up innovative businesses in several industries including local media and health care.