--- title: Booking More New Dental Patients is Largely Based on Tone of Voice description: New and existing patients call because they want dental care. How that phone call is handled can make or break the appointment getting booked. image: https://blog.patientprism.com/hubfs/Blog_ToneMattersOnPhone.png --- - [Contact](https://patientprism.com/contact/) - [Patient PrismLOGIN](https://web.patientprism.com/) [![Patient Prism | Healthcare Lead Tracking Software](https://blog.patientprism.com/hs-fs/hubfs/2024_Patient-Prism_Logo_Blue.png?width=800&height=247&name=2024_Patient-Prism_Logo_Blue.png "Patient Prism | Healthcare Lead Tracking Software")](https://blog.patientprism.com/hubfs/PP-Logo-2024.png) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - ### [Private Dental Practice Our software is perfect for single dental practices. 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Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Contact](https://patientprism.com/contact/) - [Patient Prism LOGIN](https://web.patientprism.com/) - [Schedule Demo](https://patientprism.com/schedule-demo/) Patient Prism's Dental Industry Blog Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives. - by: Deborah Bush & Amol Nirgudkar - 6 min read # [Booking More New Dental Patients is Largely Based on Tone of Voice](https://blog.patientprism.com/booking-more-new-dental-patients-is-largely-based-on-tone-of-voice) - [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Call Tracking](https://blog.patientprism.com/topic/dental-call-tracking) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fbooking-more-new-dental-patients-is-largely-based-on-tone-of-voice) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fbooking-more-new-dental-patients-is-largely-based-on-tone-of-voice) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/booking-more-new-dental-patients-is-largely-based-on-tone-of-voice) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/booking-more-new-dental-patients-is-largely-based-on-tone-of-voice) ## [![Your Tone of Voice Matters More Than You Realize](https://no-cache.hubspot.com/cta/default/3321879/fa99b6af-f166-4dc9-8223-c043bbb5dd93.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/fa99b6af-f166-4dc9-8223-c043bbb5dd93)New and existing patients call because they want dental care. The tone of your voice makes a big difference in whether they schedule an appointment. [Click here to download the free guide ›](https://blog.patientprism.com/hubfs/Offers/PatientPrism_ToneMatters-Flyer.pdf) ### The 7-38-55 Rule UCLA professor Albert Mehrabian’s research determined communication is composed of three important elements: spoken words, tone of voice, and body language.  How do these 3 compare when it comes to their impact on sales? - 7% spoken words - 38% tone of voice - 55% body language #### ![Screen Shot 2022-08-08 at 5.45.07 PM](https://blog.patientprism.com/hs-fs/hubfs/Screen%20Shot%202022-08-08%20at%205.45.07%20PM.png?width=1426&name=Screen%20Shot%202022-08-08%20at%205.45.07%20PM.png)“Wait--body language? *They can’t see me over the phone.”* Your body language does matter because it is reflected in your tone of voice. And over the phone, your body- and mind-influenced tone carries more than 38% of your sales weight.  Because TONE is SO important, here are 6 tips for improving your tone on the phone. ### **DO THIS with your body just before you answer each call: ** - Take a breath  - Sit up  - Smile  - Turn off or tune out distractions  ### **DO THIS with your body: ** - Check yourself in the mirror Does your face appear bored, frustrated, or sleepy? Then, change it by sitting up and smiling. Sip water, breath, stretch…whatever it takes to energize and focus on the task at hand.![Screen Shot 2022-08-08 at 5.44.58 PM](https://blog.patientprism.com/hs-fs/hubfs/Screen%20Shot%202022-08-08%20at%205.44.58%20PM.png?width=204&name=Screen%20Shot%202022-08-08%20at%205.44.58%20PM.png) ### **DO THIS with your mind as you say hello: ** - Imagine a VIP is on the other end of the call - Believe your supervisor is listening to the call - But most importantly, put yourself in the caller’s shoes because the caller could be terrified of going to the dentist and even of calling you ### **DELIVER THIS with your tone as you speak: ** - Friendliness  - Energetic eagerness to help  - Empathy for the caller’s needs and concerns  - “Can do” attitude  - Competence  ### **DO THIS with your body and mind: ** - Lean in  - Actively listen to spoken words  - Actively listen for unspoken concerns  ### **PROACTIVELY erase thoughts like these: ** - “Here we go again…”  - “They can leave a message.”  - “They’ll call back.”  - “Argh, I don’t have time for this.”  - “What do they expect from me?!” **REPLACE them with thoughts like these: ** - “Cool, here’s a call with an opportunity to fill our schedule.”  - “If I answer this now, I’m more likely to make a sale.”  - “I’ve got this!”  - “Phone calls are the engine that grows our practice!”  - “Oh good, I get to make another win for the team.”    ### [![Schedule a Demo Now ›](https://no-cache.hubspot.com/cta/default/3321879/0a3daafe-a449-4b12-9cc8-bf3fbd491a61.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0a3daafe-a449-4b12-9cc8-bf3fbd491a61) ### More training resources regarding TONE: - [How Dental Software Helps Your Team Follow Best Practices](https://blog.patientprism.com/christina-villarreal-patient-experience-manager-how-patient-prism-helps-the-front-office-team) - [Dental Call Coaching Tips for Front Desk Teams](https://blog.patientprism.com/joan-majors-create-a-system-for-call-conversion) - [Why First Impressions Matter in a Dental Practice](https://blog.patientprism.com/christina-villarreal-patient-experience-manager-the-first-phone-call-is-so-important) [![Schedule a Patient Prism Demo with Brenton Paul](https://no-cache.hubspot.com/cta/default/3321879/e1446252-1677-4ab5-a324-628c0b4fab63.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/e1446252-1677-4ab5-a324-628c0b4fab63) ### Share Post: - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fbooking-more-new-dental-patients-is-largely-based-on-tone-of-voice) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fbooking-more-new-dental-patients-is-largely-based-on-tone-of-voice) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/booking-more-new-dental-patients-is-largely-based-on-tone-of-voice) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/booking-more-new-dental-patients-is-largely-based-on-tone-of-voice) ##### [Previous Article](https://blog.patientprism.com/7-tips-for-when-new-patients-call-with-insurance-payment-concerns) ### [7 Tips for When New Patients Call with Insurance & Payment Concerns](https://blog.patientprism.com/7-tips-for-when-new-patients-call-with-insurance-payment-concerns) ##### [Next Article](https://blog.patientprism.com/espire-dental-aims-to-turn-dentistry-upside-down-patient-prism-blog) ### [Espire Dental Aims to Turn Dentistry Upside Down](https://blog.patientprism.com/espire-dental-aims-to-turn-dentistry-upside-down-patient-prism-blog) ![shape](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/shape.svg "shape") #### Subscribe to our blog for the latest updates ![Sign Up For Patient Prism Dental Newsletter](https://blog.patientprism.com/hubfs/images/icons/Sign%20Up%20For%20Patient%20Prism%20Dental%20Newsletter.png "Sign Up For Patient Prism Dental Newsletter") By submitting this form you will be receiving our latest updates on post. We're committed to your privacy. Patient Prism uses the information you provide to us to contact you about our relevant content, products, and services.  You may unsubscribe from these communications at any time.  - Recent - Popular [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? 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[![Download Now](https://no-cache.hubspot.com/cta/default/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f) #### Ready for a quick demo? ### Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers. Instantly increase new patient revenue by 30% on average. Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call.  [![Schedule Demo](https://no-cache.hubspot.com/cta/default/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c) ### Related Posts - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 6 min read #### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) August 2023 In Bulletproof Dental Practice Podcast Episode 302, hosts Dr. Peter Boulden and Dr. Craig Spodak ask Patient... - ##### [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 4 min read #### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? Reach Out!](https://blog.patientprism.com/bulletproof-new-dental-patient-fail-to-schedule-reach-out) August 2023 "If there is anything resounding that we have learned at Patient Prism, it is that reaching back out to offe... - ##### [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 6 min read #### [Bulletproof: There Is Actionable Intelligence in Your Calls](https://blog.patientprism.com/there-is-actionable-intelligence-in-your-calls) August 2023 In Bulletproof Dental Practice Podcast Episode 302, hosted by Dr. Peter Boulden and Dr. Craig Spodak, Patien... - ##### [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) [![Patient Prism Logo](https://blog.patientprism.com/hs-fs/hubfs/images/logos/PPLogo_eHed.png?width=274&height=79&name=PPLogo_eHed.png "Patient Prism Logo")](https://www.patientprism.com/) 2803 W Busch Blvd, Suite 201, Tampa, FL 33618 1-800-381-3638 PRODUCT - [Product](https://www.patientprism.com/product-overview/) - [Pricing](https://www.patientprism.com/pricing/) - [Affiliate Program](https://www.patientprism.com/affiliates-program/) TEAM - [About Us](https://www.patientprism.com/about/) - [Contact Us](https://www.patientprism.com/contact-us/) - [Support](https://support.patientprism.com/hc/en-us) - [In the News](https://www.patientprism.com/in-the-news/) SOLUTIONS - [DSO](https://www.patientprism.com/multi-group-solutions/) - [Private Dental Practice](https://www.patientprism.com/private-dental-practice-solutions/) - [Office Manager](https://www.patientprism.com/front-desk-solutions/) - [Marketing Manager](https://www.patientprism.com/marketing-manager-solutions/) RESOURCES - [Help Center](https://support.patientprism.com/hc/en-us) - [eBooks, guides, and charts](https://www.patientprism.com/guides-ebooks-and-charts/) - [Case Studies](https://www.patientprism.com/case-studies/) - [Blog](https://blog.patientprism.com/) - [Academy](https://academy.patientprism.com/) - [Privacy Policy](https://www.iubenda.com/privacy-policy/84700694) - [Accessibility](https://patientprism.com/accessibility/) - [Terms & Conditions](https://patientprism.com/terms/) Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners. 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