--- title: Dental Technology - Emerging DSOs Use Medix Dental IT for IT Services description: While DSOs are on the quest for EBITDA and delaying investment in IT and equipment, the risk of failure increases, especially if they use a local server. image: https://blog.patientprism.com/hubfs/PP_Li_Dykema-Interview_Medix-2.png --- - [Contact](https://patientprism.com/contact/) - [Patient PrismLOGIN](https://web.patientprism.com/) [![Patient Prism | Healthcare Lead Tracking Software](https://blog.patientprism.com/hs-fs/hubfs/2024_Patient-Prism_Logo_Blue.png?width=800&height=247&name=2024_Patient-Prism_Logo_Blue.png "Patient Prism | Healthcare Lead Tracking Software")](https://blog.patientprism.com/hubfs/PP-Logo-2024.png) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - ### [Private Dental Practice Our software is perfect for single dental practices. See for yourself.](https://patientprism.com/private-dental-practice-solutions/) - ### [Multi Location Groups Do you run more than one dental practice? Patient Prism can help.](https://patientprism.com/multi-group-solutions/) - ![](https://patientprism.com/wp-content/uploads/2020/09/2019-BOC-Award-Logo.png) - ### [Office Manager/Front Desk Troubles with patient-scheduling? Take advantage of our personalized team coaching.](https://patientprism.com/front-desk-solutions/) - ### [Marketing Manager Start reporting on marketing ROI and learn how Patient Prism can help elevate your marketing initiatives.](https://patientprism.com/marketing-manager-solutions/) - ### [Schedule a Demo No risk, no obligations. Schedule a demo today and see the difference Patient Prism can make for your dental office.](https://patientprism.com/affiliates-program/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Schedule Demo](https://patientprism.com/schedule-demo/) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - [Pricing](https://patientprism.com/pricing/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Contact](https://patientprism.com/contact/) - [Patient Prism LOGIN](https://web.patientprism.com/) - [Schedule Demo](https://patientprism.com/schedule-demo/) Patient Prism's Dental Industry Blog Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives. - by: Deborah Bush & Amol Nirgudkar - 6 min read # [Dental Technology - Emerging DSOs Use Medix Dental IT for IT Services](https://blog.patientprism.com/emerging-dsos-use-medix-dental-it-for-it-services) - [DSO](https://blog.patientprism.com/topic/dso) - [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Femerging-dsos-use-medix-dental-it-for-it-services) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Femerging-dsos-use-medix-dental-it-for-it-services) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/emerging-dsos-use-medix-dental-it-for-it-services) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/emerging-dsos-use-medix-dental-it-for-it-services) August 2022--Patient Prism’s CEO, Amol Nirgudkar, interviewed Tom Terronez from [Medix Dental IT](https://medixdental.com/) at the Dykema Definitive DSO Conference in July 2022.      Amol Nirgudkar: Tom, we've known each other for about a year now, and I'm fascinated by how you've grown this company and helped so many dental offices with some of the most critical needs they have in terms of building and maintaining their IT infrastructure. So, tell us a little bit about what Medix Dental IT does and why people are choosing you more than anyone else in this business. Tom Terronez: Well, I think to put it simply we stabilize and secure IT first off, and then we help the organization leverage technology to solve operational problems. And that's a gap that's not typically filled in the IT space. We got started about 20 years ago working with independent practices, and we still work with 700 to 800 of them. Today we work with thousands of doctors. I think they choose us because of our passion, our consistency, and the ability to do field service on a national level. Amol Nirgudkar: At what point does a DSO or dental practice engage your IT services? Tom Terronez: It can vary. It could be a scenario where they're creating a new location and they need IT support from the ground up, putting all the equipment in. Sometimes though, [DSOs that are scaling up are having challenges](https://blog.patientprism.com/dso-financial-challenges). They're hitting roadblocks. They're having friction. And we're able to come in and evaluate where they're hitting those roadblocks and provide some suggestions and guidance. Amol Nirgudkar: How long does the typical engagement last?  Tom Terronez: They are typically long-term engagements. We have a high retention rate, and we also have a program with some of our larger DSOs in which we help them build out their own IT support. At a certain scale, it makes sense. Amol Nirgudkar: What are the top problems dental practices or DSOs are facing right now in terms of their IT infrastructure? Tom Terronez: Security is a common one. But honestly, it’s viewing their organization-wide data. If they have a model where locations are using different practice management systems, it's a big challenge. So, we've been working with organizations to get that problem solved. And then, we work on how they leverage the PMS data once they have it, and integrate data from other sources, like accounting and [marketing](https://www.patientprism.com/marketing-manager-solutions/). Amol Nirgudkar: You said security is a big risk right now in running a dental practice but are there other big risks you see today?  Tom Terronez: While [DSOs are on the quest for EBITDA and delaying investment](https://blog.patientprism.com/important-trends-in-dentistry) in IT and equipment, the risk of failure increases, especially if they use a local server. And ultimately, we're trying to eliminate the local server. They don’t need that anymore, and delayed investment is a common issue that some organizations don’t pay attention to until they get burned. Amol Nirgudkar: What is your view on the shift towards cloud computing in the PMS world? Tom Terronez: I'm all for it. There's no real need to have practice data on the premises and all the management and the security that goes with it. If you look at a lot of other industries, the data has been off premises for a long time. The technology has matured by several generations, and ultimately, we’re leading them to the future.  To contact Tom Terronez, email [tom@medixdental.com](mailto:tom@medixdental.com).   [![Schedule a Patient Prism Demo with Brenton Paul](https://no-cache.hubspot.com/cta/default/3321879/e1446252-1677-4ab5-a324-628c0b4fab63.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/e1446252-1677-4ab5-a324-628c0b4fab63) ### Share Post: - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Femerging-dsos-use-medix-dental-it-for-it-services) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Femerging-dsos-use-medix-dental-it-for-it-services) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/emerging-dsos-use-medix-dental-it-for-it-services) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/emerging-dsos-use-medix-dental-it-for-it-services) ##### [Previous Article](https://blog.patientprism.com/quality-care-and-positive-experiences-drives-oak-dental-partners) ### [Quality Care and Positive Experiences Drive Oak Dental Partners](https://blog.patientprism.com/quality-care-and-positive-experiences-drives-oak-dental-partners) ##### [Next Article](https://blog.patientprism.com/dental-whale-provides-world-class-support-services-for-dsos) ### [Dental Whale Provides World-Class Support Services For DSOs](https://blog.patientprism.com/dental-whale-provides-world-class-support-services-for-dsos) ![shape](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/shape.svg "shape") #### Subscribe to our blog for the latest updates ![Sign Up For Patient Prism Dental Newsletter](https://blog.patientprism.com/hubfs/images/icons/Sign%20Up%20For%20Patient%20Prism%20Dental%20Newsletter.png "Sign Up For Patient Prism Dental Newsletter") By submitting this form you will be receiving our latest updates on post. We're committed to your privacy. Patient Prism uses the information you provide to us to contact you about our relevant content, products, and services.  You may unsubscribe from these communications at any time.  - Recent - Popular [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? Reach Out!](https://blog.patientprism.com/bulletproof-new-dental-patient-fail-to-schedule-reach-out) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: There Is Actionable Intelligence in Your Calls](https://blog.patientprism.com/there-is-actionable-intelligence-in-your-calls) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [NexHealth Asks Amol Nirgudkar How to Win Acceptance of AI Solutions](https://blog.patientprism.com/nexhealth-asks-amol-nirgudkar-how-to-win-acceptance-of-ai-solutions) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Effective Hygiene Compensation Models for Dental Practices](https://blog.patientprism.com/hygiene-compensation-models) [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [10 Dental Office Front Desk Tips to Enhance Customer Experience](https://blog.patientprism.com/10-dental-office-front-desk-tips-to-enhance-customer-experience) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Dentist and Dental Assistant Relationship: Easing Tension & Communication Tips](https://blog.patientprism.com/dentist-dental-assistant-relationship) [Dental Technology](https://blog.patientprism.com/topic/dental-technology) ##### [Dental Industry Predictions: Top 14 Emerging Trends in Dentistry](https://blog.patientprism.com/important-trends-in-dentistry) ### Posts by topic - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) ![Checklist Schedule Patient Guide - Call Tracking for Dentists](https://blog.patientprism.com/hubfs/images/cta/Checklist%20Schedule%20Patient%20Guide%20-%20Call%20Tracking%20for%20Dentists.png) #### Free Checklist to schedule more patients! [![Download Now](https://no-cache.hubspot.com/cta/default/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f) #### Ready for a quick demo? ### Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers. Instantly increase new patient revenue by 30% on average. Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call.  [![Schedule Demo](https://no-cache.hubspot.com/cta/default/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c) ### Related Posts - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 12 min read #### [DSO Tech Summit 2022—AI’s Impact on Dental Patients](https://blog.patientprism.com/dso-tech-summit-2022-ais-impact-on-dental-patients) February 2023--In the opening panel of the 2022 DSO Tech Summit, panelists discussed The Technology Lifecycle of a Patie... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [by Amol Nirgudkar](https://blog.patientprism.com/author/amol-nirgudkar) - 12 min read #### [Leveraging Artificial Intelligence to Ignite DSO Growth](https://blog.patientprism.com/leveraging-artificial-intelligence-dso-growth) Note: This article describes a previous version of Patient Prism. You can read about the latest version of Patient Prism... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [by Deborah Bush & Amol Nirgudkar](https://blog.patientprism.com/author/deborah-bush-amol-nirgudkar) - 9 min read #### [Dental Whale Provides World-Class Support Services For DSOs](https://blog.patientprism.com/dental-whale-provides-world-class-support-services-for-dsos) August 2022--Dr. Scott Leune, CEO of Breakaway Practice, co-founder of Dental Whale, and dental industry key opinion lea... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) [![Patient Prism Logo](https://blog.patientprism.com/hs-fs/hubfs/images/logos/PPLogo_eHed.png?width=274&height=79&name=PPLogo_eHed.png "Patient Prism Logo")](https://www.patientprism.com/) 2803 W Busch Blvd, Suite 201, Tampa, FL 33618 1-800-381-3638 PRODUCT - [Product](https://www.patientprism.com/product-overview/) - [Pricing](https://www.patientprism.com/pricing/) - [Affiliate Program](https://www.patientprism.com/affiliates-program/) TEAM - [About Us](https://www.patientprism.com/about/) - [Contact Us](https://www.patientprism.com/contact-us/) - [Support](https://support.patientprism.com/hc/en-us) - [In the News](https://www.patientprism.com/in-the-news/) SOLUTIONS - [DSO](https://www.patientprism.com/multi-group-solutions/) - [Private Dental Practice](https://www.patientprism.com/private-dental-practice-solutions/) - [Office Manager](https://www.patientprism.com/front-desk-solutions/) - [Marketing Manager](https://www.patientprism.com/marketing-manager-solutions/) RESOURCES - [Help Center](https://support.patientprism.com/hc/en-us) - [eBooks, guides, and charts](https://www.patientprism.com/guides-ebooks-and-charts/) - [Case Studies](https://www.patientprism.com/case-studies/) - [Blog](https://blog.patientprism.com/) - [Academy](https://academy.patientprism.com/) - [Privacy Policy](https://www.iubenda.com/privacy-policy/84700694) - [Accessibility](https://patientprism.com/accessibility/) - [Terms & Conditions](https://patientprism.com/terms/) Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners. Copyright Patient Prism®. 2020 All rights reserved. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/834660133/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=150810&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Deborah Bush & Amol Nirgudkar", "url" : "https://blog.patientprism.com/author/deborah-bush-amol-nirgudkar" }, "dateModified" : "2023-07-18T19:08:47.355Z", "datePublished" : "2022-08-22T19:35:54.000Z", "headline" : "Dental Technology - Emerging DSOs Use Medix Dental IT for IT Services", "image" : [ "https://blog.patientprism.com/hubfs/PP_Li_Dykema-Interview_Medix-2.png" ], "mainEntityOfPage" : { "@id" : "https://blog.patientprism.com/emerging-dsos-use-medix-dental-it-for-it-services", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.patientprism.com/hubfs/2024_Patient-Prism_Logo_Blue.png" }, "name" : "Patient Prism" } } ```