--- title: How to Track Your Marketing Efforts with Dental Software description: Fred Joyal discusses the importance of collecting real marketing data and using it intelligently to grow your dental practice. image: https://blog.patientprism.com/hubfs/Blog/Featured%20Images/FredJoyal.png --- - [Contact](https://patientprism.com/contact/) - [Patient PrismLOGIN](https://web.patientprism.com/) [![Patient Prism | Healthcare Lead Tracking Software](https://blog.patientprism.com/hs-fs/hubfs/2024_Patient-Prism_Logo_Blue.png?width=800&height=247&name=2024_Patient-Prism_Logo_Blue.png "Patient Prism | Healthcare Lead Tracking Software")](https://blog.patientprism.com/hubfs/PP-Logo-2024.png) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - ### [Private Dental Practice Our software is perfect for single dental practices. See for yourself.](https://patientprism.com/private-dental-practice-solutions/) - ### [Multi Location Groups Do you run more than one dental practice? Patient Prism can help.](https://patientprism.com/multi-group-solutions/) - ![](https://patientprism.com/wp-content/uploads/2020/09/2019-BOC-Award-Logo.png) - ### [Office Manager/Front Desk Troubles with patient-scheduling? Take advantage of our personalized team coaching.](https://patientprism.com/front-desk-solutions/) - ### [Marketing Manager Start reporting on marketing ROI and learn how Patient Prism can help elevate your marketing initiatives.](https://patientprism.com/marketing-manager-solutions/) - ### [Schedule a Demo No risk, no obligations. Schedule a demo today and see the difference Patient Prism can make for your dental office.](https://patientprism.com/affiliates-program/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Schedule Demo](https://patientprism.com/schedule-demo/) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - [Pricing](https://patientprism.com/pricing/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Contact](https://patientprism.com/contact/) - [Patient Prism LOGIN](https://web.patientprism.com/) - [Schedule Demo](https://patientprism.com/schedule-demo/) Patient Prism's Dental Industry Blog Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives. - by: Fred Joyal - 4 min read # [How to Track Your Marketing Efforts with Dental Software](https://blog.patientprism.com/fred-joyal-tracking-marketing-results) - [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Ffred-joyal-tracking-marketing-results) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Ffred-joyal-tracking-marketing-results) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/fred-joyal-tracking-marketing-results) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/fred-joyal-tracking-marketing-results) November 2018--To know which marketing channels you should use to advertise your dental practice or dental service organization (DSO), you need to know which marketing is and is not working for you.   My life is helping dentists find patients, and they ask me, “What should I use to advertise?” And my answer is simple, “everything that works.” But how do you know what marketing works? ## Collect Real Data You have to track marketing results to know where to spend your marketing dollars. This is where a lot of dentists fall down. Typically, they ask the front desk team members what they observe is driving new patients to call. Anecdotal information isn’t the full picture and can be misleading. What you need is real data. Patient Prism was developed from the vantage point of a marketing company. With Patient Prism, dental practices and DSO managers can see tracked data and analytics that tell them which marketing media are working for them. This is because Patient Prism tracks the number of patients who call the ad-specific phone number to inquire about those services. If - If an advertising campaign is working well, you can spend more on it.  - If an advertising campaign is not working well, you can stop using it and test a different offer or message. The system also enables you to track: - Lost opportunities due to failure to schedule a patient interested in a high value service, and then make an appropriate call back to win the patient. - The actual campaign-related treatment patients received and revenue you generated. - By keyword mentioned, the number of times callers are interested in specific services. From Patient Prism’s Keyword Cloud, you may learn there is an open niche in which to expand your practice to offer services you are not currently offering.  ## Intelligently Use the Data Data is intelligence to guide you. You want to know what you could do more. If can spend a dollar and get $4 or $5 back, you should do it all day long.  Double down and see if at a certain point it levels off. If you find out a marketing channel isn't showing results, don't automatically abandon it. Learn why it didn't work and adjust it. Many dental practices find one Facebook ad will work and another doesn’t. They may find a traffic stop billboard that advertises dental implants doesn’t work until it is revised to include a special offer. I advocate testing a different message and/or offer. Many times, it's not the channel that has a poor response but the content on the channel.   ## More Patient Prism Dental Marketing Resources Join us at [Patient Prism Academy](https://academy.patientprism.com/) to view more Fred Joyal tips and other marketing videos from many of the dental industry’s marketing experts. ### Share Post: - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Ffred-joyal-tracking-marketing-results) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Ffred-joyal-tracking-marketing-results) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/fred-joyal-tracking-marketing-results) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/fred-joyal-tracking-marketing-results) ##### [Previous Article](https://blog.patientprism.com/jen-butler-coping-methods-for-physiological-stress-0-0) ### [Jen Butler: Coping Methods for Physiological Stress](https://blog.patientprism.com/jen-butler-coping-methods-for-physiological-stress-0-0) ##### [Next Article](https://blog.patientprism.com/practice-culture-impacts-employee-retention) ### [Dental Practice Culture Impacts Employee Retention](https://blog.patientprism.com/practice-culture-impacts-employee-retention) ![shape](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/shape.svg "shape") #### Subscribe to our blog for the latest updates ![Sign Up For Patient Prism Dental Newsletter](https://blog.patientprism.com/hubfs/images/icons/Sign%20Up%20For%20Patient%20Prism%20Dental%20Newsletter.png "Sign Up For Patient Prism Dental Newsletter") By submitting this form you will be receiving our latest updates on post. We're committed to your privacy. Patient Prism uses the information you provide to us to contact you about our relevant content, products, and services.  You may unsubscribe from these communications at any time.  - Recent - Popular [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? 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[![Download Now](https://no-cache.hubspot.com/cta/default/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f) #### Ready for a quick demo? ### Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers. Instantly increase new patient revenue by 30% on average. Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call.  [![Schedule Demo](https://no-cache.hubspot.com/cta/default/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c) ### Related Posts - [by Almarie Burch](https://blog.patientprism.com/author/almarie-burch) - 7 min read #### [The Art of New Patient Scheduling](https://blog.patientprism.com/the-art-of-new-patient-scheduling) July 20, 2023 — What can phone receptionists do to get more new dental patients in the door? 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Copyright Patient Prism®. 2020 All rights reserved. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/834660133/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=150810&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Fred Joyal", "url" : "https://blog.patientprism.com/author/fred-joyal" }, "dateModified" : "2023-07-17T17:20:59.260Z", "datePublished" : "2019-11-20T20:58:56.000Z", "headline" : "How to Track Your Marketing Efforts with Dental Software", "image" : [ "https://blog.patientprism.com/hubfs/Blog/Featured%20Images/FredJoyal.png" ], "mainEntityOfPage" : { "@id" : "https://blog.patientprism.com/fred-joyal-tracking-marketing-results", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.patientprism.com/hubfs/2024_Patient-Prism_Logo_Blue.png" }, "name" : "Patient Prism" } } ```