--- title: Take Advantage of Dental Software to Increase Your Marketing ROI description: Jake Puhl speaks about how Patient Prism’s AI software and call coaches have helped numerous DEO members increase the ROI of their marketing investment. image: https://blog.patientprism.com/hubfs/Blog/Featured%20Images/TheDEO-HelpingEmergingDSOs.png --- - [Contact](https://patientprism.com/contact/) - [Patient PrismLOGIN](https://web.patientprism.com/) [![Patient Prism | Healthcare Lead Tracking Software](https://blog.patientprism.com/hs-fs/hubfs/2024_Patient-Prism_Logo_Blue.png?width=800&height=247&name=2024_Patient-Prism_Logo_Blue.png "Patient Prism | Healthcare Lead Tracking Software")](https://blog.patientprism.com/hubfs/PP-Logo-2024.png) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - ### [Private Dental Practice Our software is perfect for single dental practices. See for yourself.](https://patientprism.com/private-dental-practice-solutions/) - ### [Multi Location Groups Do you run more than one dental practice? Patient Prism can help.](https://patientprism.com/multi-group-solutions/) - ![](https://patientprism.com/wp-content/uploads/2020/09/2019-BOC-Award-Logo.png) - ### [Office Manager/Front Desk Troubles with patient-scheduling? Take advantage of our personalized team coaching.](https://patientprism.com/front-desk-solutions/) - ### [Marketing Manager Start reporting on marketing ROI and learn how Patient Prism can help elevate your marketing initiatives.](https://patientprism.com/marketing-manager-solutions/) - ### [Schedule a Demo No risk, no obligations. Schedule a demo today and see the difference Patient Prism can make for your dental office.](https://patientprism.com/affiliates-program/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Schedule Demo](https://patientprism.com/schedule-demo/) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - [Pricing](https://patientprism.com/pricing/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Contact](https://patientprism.com/contact/) - [Patient Prism LOGIN](https://web.patientprism.com/) - [Schedule Demo](https://patientprism.com/schedule-demo/) Patient Prism's Dental Industry Blog Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives. - by: Jacob Puhl - 9 min read # [Take Advantage of Dental Software to Increase Your Marketing ROI](https://blog.patientprism.com/increasing-dental-marketing-roi) - [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fincreasing-dental-marketing-roi) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fincreasing-dental-marketing-roi) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/increasing-dental-marketing-roi) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/increasing-dental-marketing-roi) June 2018--Jake Puhl, co-founder of Firegang Dental Marketing and now CEO of the Dentist Entrepreneur Organization (DEO) speaks with Amol Nirgudkar, CEO of Patient Prism, about the importance of turning new patient calls into booked appointments and how Patient Prism’s AI software and call coaches have helped numerous DEO members increase the ROI of their marketing.   I am a self-proclaimed marketing nerd, and I love marketing. Before I exited from Firegang and moved on to the DEO, I was into what's happening in dental practice marketing. We did marketing for hundreds of practices across the U.S. and Canada, and I was able to see a cross section.  ## [![Effective call-coaching with Patient Prism. Schedule a demo ›](https://no-cache.hubspot.com/cta/default/3321879/761c93fb-fc64-40bc-97f9-6442aedd67c8.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/761c93fb-fc64-40bc-97f9-6442aedd67c8) ## A huge 50% of new patient calls are not converting to appointments. The typical practice books up to 50% of incoming calls from potential new patients. I observed firsthand that it is one thing to spend money on making your phone ring and quite another when someone at the front desk is not well trained to answer those calls. To fill their schedule, most dental practices throw more money at marketing to drive in more calls, but receptionists can have live conversations just so many times in a day. Each call they do answer must count, and they need to quickly call back patients who leave inquiries on voicemail. The conversion cost per patient goes down and the cost of marketing goes down when the percentage of new patients booked increases. Patient Prism has made it possible to easily and quickly learn why new patient calls are missed or fail, and the software provides feedback and callback alerts within an hour.  ## Patient Prism data enables you to spot and solve conversion problems. Patient Prism’s on-demand, call data for any period enables you to determine your conversion problems: - Are the calls not being picked up by a live person?  - Are the callers being put on hold too long? - Are receptionists fumbling with questions posed to them? Which receptionists? Which questions? - Are receptionists sounding empathetic, or do they seem uninterested? - Are receptionists sounding eager to help, or do they sound impatient? - Are receptionists inadvertently shutting down the patient by not extending themselves to help? - Are receptionists able to quickly make a personal connection with strangers on the other end or do conversations sound robotic?  - Are receptionists offering an appointment? - Are your marketing messages attracting the type of patients you intended? - Are lots of patients seeking something you do not offer, such as Saturday appointments? - Are lots of patients in your community on a dental plan for which you are out of network? You have the information you need to decide if you should do one or more of the following: - Modify front desk staffing so more people answer calls during peak hours and fewer go to voicemail or on hold.  - Redistribute the workload, so the front desk team is not forced to multi-task while answering the phone. - Train one or more of your receptionists who need to develop their phone skills.  - Motivate your front desk team to convert a higher percentage of callers. - Expand your hours or services. - Go in-network with a particular insurance plan. - Modify your marketing messages. ## When the phone receptionist lacks experience, converting the new patient is difficult to do. Everything is dependent on the first two minutes of the phone conversation. That’s when the dental practice is making a first impression that either leads to the patient booking an appointment or fails to do this. When it is a high-value patient, for example, one interested in dental implant treatment, it can be a nerve-wracking call, because callers want details and are commonly shopping around. The artificial intelligence (AI) software, combined with live call coach review, on the Patient Prism platform is making it easy and fast to learn about what is happening on your phones and for your front desk or call center receptionists to improve quickly. Team members soon feel at ease with Patient Prism coaching and are converting significantly more callers during that first conversation. Patient Prism makes it possible for you to callback high-value new patients and try a second time to schedule that person. The system not only alerts you; it prepares you for the callback. And dental practices are seeing 25-30% of these called back patients making appointments because they were impressed by the outreach and genuine second offer to help. ## Invest in Patient Prism to lower marketing costs while increasing patient conversion. Everyone sees their phones as a cost. I see them as an investment. Software helps, but it is not always the answer. The human assisted AI software of Patient Prism saves tons of time and gathers information you could not otherwise gather. It aggregates the data and reports it in ways that are usable. We have a lot of DEO members who use Patient Prism, and they're getting a large return on investment. Anytime they lose a patient on the phone, they can identify that and make the correction. Maybe they won’t win the new patient with a callback, but the next time they speak with a new patient, they will have learned and communicate better. There’s a giant ROI on that patient who becomes a patient for life. Whether you are a private practice with a single location, a multi-location group or a dental service organization, take a hard look at using Patient Prism. You can [schedule a Patient Prism demo](https://www.patientprism.com/schedule-demo/) at a date and time that is convenient for you. See how this call-coaching platform rapidly provides feedback, trains phone receptionists, and reports data intelligently so you can convert more callers into high-value customers. ## [![Schedule a Patient Prism Demo with Brenton Paul](https://no-cache.hubspot.com/cta/default/3321879/e1446252-1677-4ab5-a324-628c0b4fab63.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/e1446252-1677-4ab5-a324-628c0b4fab63) ## More Patient Prism Resources  The [Patient Prism blog](https://blog.patientprism.com/) and the [Patient Prism Academy](https://academy.patientprism.com/) video library feature hundreds of dental industry experts presenting recommendations and examples for leading and growing your dental practice, multi-location group, or DSO.  ### Share Post: - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fincreasing-dental-marketing-roi) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fincreasing-dental-marketing-roi) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/increasing-dental-marketing-roi) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/increasing-dental-marketing-roi) ##### [Previous Article](https://blog.patientprism.com/establishing-culture) ### [Why Company Culture Matters When Growing Your Dental Support Organization](https://blog.patientprism.com/establishing-culture) ##### [Next Article](https://blog.patientprism.com/success-of-deo-masterminds) ### [Growing Your Dental Support Organization with DEO](https://blog.patientprism.com/success-of-deo-masterminds) ![shape](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/shape.svg "shape") #### Subscribe to our blog for the latest updates ![Sign Up For Patient Prism Dental Newsletter](https://blog.patientprism.com/hubfs/images/icons/Sign%20Up%20For%20Patient%20Prism%20Dental%20Newsletter.png "Sign Up For Patient Prism Dental Newsletter") By submitting this form you will be receiving our latest updates on post. We're committed to your privacy. Patient Prism uses the information you provide to us to contact you about our relevant content, products, and services.  You may unsubscribe from these communications at any time.  - Recent - Popular [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? Reach Out!](https://blog.patientprism.com/bulletproof-new-dental-patient-fail-to-schedule-reach-out) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: There Is Actionable Intelligence in Your Calls](https://blog.patientprism.com/there-is-actionable-intelligence-in-your-calls) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [NexHealth Asks Amol Nirgudkar How to Win Acceptance of AI Solutions](https://blog.patientprism.com/nexhealth-asks-amol-nirgudkar-how-to-win-acceptance-of-ai-solutions) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Effective Hygiene Compensation Models for Dental Practices](https://blog.patientprism.com/hygiene-compensation-models) [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [10 Dental Office Front Desk Tips to Enhance Customer Experience](https://blog.patientprism.com/10-dental-office-front-desk-tips-to-enhance-customer-experience) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Dentist and Dental Assistant Relationship: Easing Tension & Communication Tips](https://blog.patientprism.com/dentist-dental-assistant-relationship) [Dental Technology](https://blog.patientprism.com/topic/dental-technology) ##### [Dental Industry Predictions: Top 14 Emerging Trends in Dentistry](https://blog.patientprism.com/important-trends-in-dentistry) ### Posts by topic - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) ![Checklist Schedule Patient Guide - Call Tracking for Dentists](https://blog.patientprism.com/hubfs/images/cta/Checklist%20Schedule%20Patient%20Guide%20-%20Call%20Tracking%20for%20Dentists.png) #### Free Checklist to schedule more patients! [![Download Now](https://no-cache.hubspot.com/cta/default/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f) #### Ready for a quick demo? ### Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers. Instantly increase new patient revenue by 30% on average. Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call.  [![Schedule Demo](https://no-cache.hubspot.com/cta/default/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c) ### Related Posts - [by Almarie Burch](https://blog.patientprism.com/author/almarie-burch) - 7 min read #### [The Art of New Patient Scheduling](https://blog.patientprism.com/the-art-of-new-patient-scheduling) July 20, 2023 — What can phone receptionists do to get more new dental patients in the door? Almarie Burch, Patient Pris... - ##### [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) - [by Deborah Bush & Jose Lara](https://blog.patientprism.com/author/deborah-bush-jose-lara) - 12 min read #### [10 Dental Office Front Desk Tips to Enhance Customer Experience](https://blog.patientprism.com/10-dental-office-front-desk-tips-to-enhance-customer-experience) December 2022--Your employees are the face of your healthcare business, and patients rely on them for assistance anytime... - ##### [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) - ##### [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) - [by Deborah Bush & Amol Nirgudkar](https://blog.patientprism.com/author/deborah-bush-amol-nirgudkar) - 9 min read #### [Dental Whale Provides World-Class Support Services For DSOs](https://blog.patientprism.com/dental-whale-provides-world-class-support-services-for-dsos) August 2022--Dr. Scott Leune, CEO of Breakaway Practice, co-founder of Dental Whale, and dental industry key opinion lea... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) [![Patient Prism Logo](https://blog.patientprism.com/hs-fs/hubfs/images/logos/PPLogo_eHed.png?width=274&height=79&name=PPLogo_eHed.png "Patient Prism Logo")](https://www.patientprism.com/) 2803 W Busch Blvd, Suite 201, Tampa, FL 33618 1-800-381-3638 PRODUCT - [Product](https://www.patientprism.com/product-overview/) - [Pricing](https://www.patientprism.com/pricing/) - [Affiliate Program](https://www.patientprism.com/affiliates-program/) TEAM - [About Us](https://www.patientprism.com/about/) - [Contact Us](https://www.patientprism.com/contact-us/) - [Support](https://support.patientprism.com/hc/en-us) - [In the News](https://www.patientprism.com/in-the-news/) SOLUTIONS - [DSO](https://www.patientprism.com/multi-group-solutions/) - [Private Dental Practice](https://www.patientprism.com/private-dental-practice-solutions/) - [Office Manager](https://www.patientprism.com/front-desk-solutions/) - [Marketing Manager](https://www.patientprism.com/marketing-manager-solutions/) RESOURCES - [Help Center](https://support.patientprism.com/hc/en-us) - [eBooks, guides, and charts](https://www.patientprism.com/guides-ebooks-and-charts/) - [Case Studies](https://www.patientprism.com/case-studies/) - [Blog](https://blog.patientprism.com/) - [Academy](https://academy.patientprism.com/) - [Privacy Policy](https://www.iubenda.com/privacy-policy/84700694) - [Accessibility](https://patientprism.com/accessibility/) - [Terms & Conditions](https://patientprism.com/terms/) Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners. Copyright Patient Prism®. 2020 All rights reserved. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/834660133/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=150810&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Puhl", "url" : "https://blog.patientprism.com/author/jacob-puhl" }, "dateModified" : "2023-07-15T17:03:28.693Z", "datePublished" : "2018-06-01T17:28:33.000Z", "headline" : "Take Advantage of Dental Software to Increase Your Marketing ROI", "image" : [ "https://blog.patientprism.com/hubfs/Blog/Featured%20Images/TheDEO-HelpingEmergingDSOs.png" ], "mainEntityOfPage" : { "@id" : "https://blog.patientprism.com/increasing-dental-marketing-roi", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.patientprism.com/hubfs/2024_Patient-Prism_Logo_Blue.png" }, "name" : "Patient Prism" } } ```