--- title: Rodeo Dental & Orthodontics Is Adjusting to the Challenges of 2022 description: Rodeo Dental & Orthodontics is a Patient Prism client with 33 locations in Texas and Colorado. image: https://blog.patientprism.com/hubfs/PP_Li_Dykema-Interview_Rodeo.png --- - [Contact](https://patientprism.com/contact/) - [Patient PrismLOGIN](https://web.patientprism.com/) [![Patient Prism | Healthcare Lead Tracking Software](https://blog.patientprism.com/hs-fs/hubfs/2024_Patient-Prism_Logo_Blue.png?width=800&height=247&name=2024_Patient-Prism_Logo_Blue.png "Patient Prism | Healthcare Lead Tracking Software")](https://blog.patientprism.com/hubfs/PP-Logo-2024.png) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - ### [Private Dental Practice Our software is perfect for single dental practices. 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Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Contact](https://patientprism.com/contact/) - [Patient Prism LOGIN](https://web.patientprism.com/) - [Schedule Demo](https://patientprism.com/schedule-demo/) Patient Prism's Dental Industry Blog Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives. - by: Deborah Bush & Amol Nirgudkar - 6 min read # [Rodeo Dental & Orthodontics Is Adjusting to the Challenges of 2022](https://blog.patientprism.com/rodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) - [DSO](https://blog.patientprism.com/topic/dso) - [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Frodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Frodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/rodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/rodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) August 2022--“I'm here with my good friend [Dr. Saam Zarrabi](https://www.linkedin.com/in/drsaamzarrabi/), the CEO and founder of [Rodeo Dental & Orthodontics](https://www.rodeodental.com/),” says Amol Nirgudkar, CEO of Patient Prism, who is eager to catch up with our Patient Prism client at the 2022 Dykema Definitive DSO Conference. “Tell me a little bit about where Rodeo is going this year.”     “2022 has been a challenging but awesome year,” says Dr. Zarrabi. “We've got strong growth built in. We're in Colorado now, and we're looking to enter a third state in 2023. Like everyone else at this meeting, we are dealing with staffing shortages and recruiting to find the right teams.”   ## Recruiting Dentists “We’re utilizing headhunting services,” says Zarrabi. “We’ve increased our online presence, bolstered our recruiting team, and we’re working hard on this. We recruit in dental schools, and I love working with my alma mater Pacific Dugoni. We teach and talk to the students and cultivate the younger dentists to come into an environment where we support building their careers through education, many residencies, and things like that. We will hire someone right out of dental school, cultivate them, and lean into the education piece for them.” Rodeo Dental & Orthodontics has what they call their “mini-residency program.” When new dentists are hired, they are put on tracks such as case presentation, multidisciplinary group practice, pedo, endo, ortho, and oral surgery – all in-house. “And then we'll set up days where we'll work with some nonprofit groups, bring in volunteer patients, and create a cool CE course around it,” says Zarrabi. “And we'll do that for each specialty track so people can level up their skills in their areas of interest.” Zarrabi says the number one demand for dentists coming out of dental school is mentorship. “More than what they are getting paid, more than the environment, they want mentorship, so we give them mentors to work with. It’s different than when I came out of dental school in 2008. I got thrown into practice. I got launched and had to sink or swim. That was incredibly stressful, and we don’t want that for our youngest doctors.”   ## Coping with the Labor Shortage Rodeo Dental is seeing greater patient demand than in 2019. “The challenge is staffing capacity,” says Zarrabi. “The bottleneck of capacity right now is in doctors and staffing but we don't want to burn our teams out with overscheduling. When you have smaller teams, you can’t have them on a rolling schedule to see patients until 7:00 pm or on Saturdays as we did historically. We’ve made adjustments to maintain the happiness and continuity of the teams.” Zarrabi continues, “We're committed to our biweekly town halls where we have all 1,000 team members and employees sharing stories with each other on Zoom. It's a 30-minute morning team huddle. People are giving shout-outs to each other, and it's almost like a pep rally. So that's something that is new in today's environment. We've also got our Rodeo Mix Platform, which is our own intranet where team members can share stories, celebrate birthdays, and things like that. So that's been an awesome addition to maintain a great culture of appreciation for each other.”   ## No Shortage of Patients Rodeo Dental & Orthodontics is a Patient Prism client with 33 locations in Texas and Colorado. In each of its locations, they provide comprehensive dental services for all ages of patients with specialists rotating within regions.  Patient demand keeps them busy at all their locations. A visit to [their website](https://www.rodeodental.com/) will show you just how amazing their brand is. Take a moment to see [their themed lobbies](https://www.rodeodental.com/pop-spirit-celebrations/) and creative entertainment designed to promote friend-to-friend and family-to-family interactions that are captured and shared in real-time.   [![Schedule a Patient Prism Demo with Brenton Paul](https://no-cache.hubspot.com/cta/default/3321879/e1446252-1677-4ab5-a324-628c0b4fab63.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/e1446252-1677-4ab5-a324-628c0b4fab63) ### Share Post: - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Frodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Frodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/rodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/rodeo-dental-orthodontics-is-adjusting-to-the-challenges-of-2022) ##### [Previous Article](https://blog.patientprism.com/how-great-expressions-dso-is-meeting-growth-challenges-in-2022) ### [How Great Expressions DSO is Meeting Growth Challenges in 2022](https://blog.patientprism.com/how-great-expressions-dso-is-meeting-growth-challenges-in-2022) ##### [Next Article](https://blog.patientprism.com/leaders-real-estate-will-soon-launch-a-blockchain-fund) ### [Austin Hair of Leaders Real Estate Talks About Their Services for DSOs](https://blog.patientprism.com/leaders-real-estate-will-soon-launch-a-blockchain-fund) ![shape](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/shape.svg "shape") #### Subscribe to our blog for the latest updates ![Sign Up For Patient Prism Dental Newsletter](https://blog.patientprism.com/hubfs/images/icons/Sign%20Up%20For%20Patient%20Prism%20Dental%20Newsletter.png "Sign Up For Patient Prism Dental Newsletter") By submitting this form you will be receiving our latest updates on post. We're committed to your privacy. Patient Prism uses the information you provide to us to contact you about our relevant content, products, and services.  You may unsubscribe from these communications at any time.  - Recent - Popular [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? 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[![Download Now](https://no-cache.hubspot.com/cta/default/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f) #### Ready for a quick demo? ### Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers. Instantly increase new patient revenue by 30% on average. Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call.  [![Schedule Demo](https://no-cache.hubspot.com/cta/default/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c) ### Related Posts - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 12 min read #### [DSO Tech Summit 2022—AI’s Impact on Dental Patients](https://blog.patientprism.com/dso-tech-summit-2022-ais-impact-on-dental-patients) February 2023--In the opening panel of the 2022 DSO Tech Summit, panelists discussed The Technology Lifecycle of a Patie... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [by Amol Nirgudkar](https://blog.patientprism.com/author/amol-nirgudkar) - 12 min read #### [Leveraging Artificial Intelligence to Ignite DSO Growth](https://blog.patientprism.com/leveraging-artificial-intelligence-dso-growth) Note: This article describes a previous version of Patient Prism. You can read about the latest version of Patient Prism... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [by Deborah Bush & Amol Nirgudkar](https://blog.patientprism.com/author/deborah-bush-amol-nirgudkar) - 9 min read #### [Dental Whale Provides World-Class Support Services For DSOs](https://blog.patientprism.com/dental-whale-provides-world-class-support-services-for-dsos) August 2022--Dr. Scott Leune, CEO of Breakaway Practice, co-founder of Dental Whale, and dental industry key opinion lea... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) [![Patient Prism Logo](https://blog.patientprism.com/hs-fs/hubfs/images/logos/PPLogo_eHed.png?width=274&height=79&name=PPLogo_eHed.png "Patient Prism Logo")](https://www.patientprism.com/) 2803 W Busch Blvd, Suite 201, Tampa, FL 33618 1-800-381-3638 PRODUCT - [Product](https://www.patientprism.com/product-overview/) - [Pricing](https://www.patientprism.com/pricing/) - [Affiliate Program](https://www.patientprism.com/affiliates-program/) TEAM - [About Us](https://www.patientprism.com/about/) - [Contact Us](https://www.patientprism.com/contact-us/) - [Support](https://support.patientprism.com/hc/en-us) - [In the News](https://www.patientprism.com/in-the-news/) SOLUTIONS - [DSO](https://www.patientprism.com/multi-group-solutions/) - [Private Dental Practice](https://www.patientprism.com/private-dental-practice-solutions/) - [Office Manager](https://www.patientprism.com/front-desk-solutions/) - [Marketing Manager](https://www.patientprism.com/marketing-manager-solutions/) RESOURCES - [Help Center](https://support.patientprism.com/hc/en-us) - [eBooks, guides, and charts](https://www.patientprism.com/guides-ebooks-and-charts/) - [Case Studies](https://www.patientprism.com/case-studies/) - [Blog](https://blog.patientprism.com/) - [Academy](https://academy.patientprism.com/) - [Privacy Policy](https://www.iubenda.com/privacy-policy/84700694) - [Accessibility](https://patientprism.com/accessibility/) - [Terms & Conditions](https://patientprism.com/terms/) Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners. 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