--- title: Leverage Online Technology to Grow Your Dental Practice or DSO description: Banyan executives discuss three key ways to leverage online technology to attract and retain dental patients. image: https://blog.patientprism.com/hubfs/Blog/Featured%20Images/DentalTechnology.png --- - [Contact](https://patientprism.com/contact/) - [Patient PrismLOGIN](https://web.patientprism.com/) [![Patient Prism | Healthcare Lead Tracking Software](https://blog.patientprism.com/hs-fs/hubfs/2024_Patient-Prism_Logo_Blue.png?width=800&height=247&name=2024_Patient-Prism_Logo_Blue.png "Patient Prism | Healthcare Lead Tracking Software")](https://blog.patientprism.com/hubfs/PP-Logo-2024.png) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - ### [Private Dental Practice Our software is perfect for single dental practices. See for yourself.](https://patientprism.com/private-dental-practice-solutions/) - ### [Multi Location Groups Do you run more than one dental practice? Patient Prism can help.](https://patientprism.com/multi-group-solutions/) - ![](https://patientprism.com/wp-content/uploads/2020/09/2019-BOC-Award-Logo.png) - ### [Office Manager/Front Desk Troubles with patient-scheduling? Take advantage of our personalized team coaching.](https://patientprism.com/front-desk-solutions/) - ### [Marketing Manager Start reporting on marketing ROI and learn how Patient Prism can help elevate your marketing initiatives.](https://patientprism.com/marketing-manager-solutions/) - ### [Schedule a Demo No risk, no obligations. Schedule a demo today and see the difference Patient Prism can make for your dental office.](https://patientprism.com/affiliates-program/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Schedule Demo](https://patientprism.com/schedule-demo/) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - [Pricing](https://patientprism.com/pricing/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Contact](https://patientprism.com/contact/) - [Patient Prism LOGIN](https://web.patientprism.com/) - [Schedule Demo](https://patientprism.com/schedule-demo/) Patient Prism's Dental Industry Blog Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives. - by: Amol Nirgudkar - 5 min read # [Leverage Online Technology to Grow Your Dental Practice or DSO](https://blog.patientprism.com/online-technology-helps-dental-practices-grow) - [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fonline-technology-helps-dental-practices-grow) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fonline-technology-helps-dental-practices-grow) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/online-technology-helps-dental-practices-grow) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/online-technology-helps-dental-practices-grow) June 2018--“Technology is not the solution for practice growth; it’s the driver,” says Amol Nirgudkar, CEO of Patient Prism. It drives patients to your practice and helps you engage with them, even when they’re not in your office. But remember that growth is related to the patient’s relationship with you, feelings about you, and trust in you. You can thank Google for people depending on the Internet to find the services they are looking for and find the information they need to make their buying choices. All dental practices, with rare exception, have a dental website and Google Business Page, but an online presence is just not enough if you want to grow your practice and remain relevant. You need to leverage technology to stay in constant communication with your patients to maintain the relationship and build trust.  ## [![Effective call-coaching with Patient Prism. Schedule a demo ›](https://no-cache.hubspot.com/cta/default/3321879/761c93fb-fc64-40bc-97f9-6442aedd67c8.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/761c93fb-fc64-40bc-97f9-6442aedd67c8) ## Use Technology to Constantly Engage with Your Dental Patients Using digital marketing to attract new dental patients is not sufficient to continue engagement with them. You need to communicate with them effectively by being present, frequent, and trustworthy. This includes the entire patient experience from the initial phone call to everything that happens in your office. It also includes how you stay in contact with your patients and communicate with them between office visits. Growth can be generated through phone calls and in-person experiences, and also leveraging software technology. 1. **First, be present.** Decades ago, that meant your office plastered on billboards or in newspaper ads. Today, it means being seen on social media, in searches, and via mobile technology. 2. **Second, you must be frequent in your communication.** You can’t just post something online and think that it’s going to be seen or have lasting impact. You can be continuously in front of your patients via an emailed blog or newsletter that goes straight to them. You can do a targeted digital letter to patients with identified needs or with a specific dental plan to make them a special offer or remind them of the savings your services can provide them. Multiple software platforms are available to help individual dental practices, groups, and DSO’s manage that digital communication efficiently. That constant presence helps fuel a practice’s growth.  3. **Third, you need to be trustworthy.** Patients want honesty, empathy, and fairness. When you constantly communicate, you have the potential to build trust over time. Each communication should be designed to convince patients that you have their best interest in mind. Reveal your genuine care for them and expertise so they know you can predictably do the dental work they need. Use technology tactfully to remind them that you are a care provider who wants to help them optimally improve health, achieve complete comfort and function, and have the beautiful, healthy smile they desire.  ## Balance Technology with Personal Touch When you create great office experiences for your patients, the memory of this sticks, especially if you surpass other dental practices the patient has experienced in the past. Always give patients your personal best while they are in your presence. Be genuinely present and understanding of their situation. The personal touch of remembering them by name and remembering details about conversations you have had with them in the past will make them feel appreciated and valued. Your genuine smile of greeting has impact. Because dentists and team members help people look and feel better, patients are frequently thrilled with results. Invite thrilled patients to write an online review about you.  Compliment thrilled patients by saying: > “Your smile is amazing. I’d be so proud if I were you that I would post a selfie on social media.” When they are sharing that image on their own Facebook and Instagram pages, it’s being seen by their network of friends, family, neighbors and colleagues. Social media has become the new word of mouth and is the way many people keep in personal touch. 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We're committed to your privacy. Patient Prism uses the information you provide to us to contact you about our relevant content, products, and services.  You may unsubscribe from these communications at any time.  - Recent - Popular [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? Reach Out!](https://blog.patientprism.com/bulletproof-new-dental-patient-fail-to-schedule-reach-out) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: There Is Actionable Intelligence in Your Calls](https://blog.patientprism.com/there-is-actionable-intelligence-in-your-calls) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [NexHealth Asks Amol Nirgudkar How to Win Acceptance of AI Solutions](https://blog.patientprism.com/nexhealth-asks-amol-nirgudkar-how-to-win-acceptance-of-ai-solutions) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Effective Hygiene Compensation Models for Dental Practices](https://blog.patientprism.com/hygiene-compensation-models) [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [10 Dental Office Front Desk Tips to Enhance Customer Experience](https://blog.patientprism.com/10-dental-office-front-desk-tips-to-enhance-customer-experience) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Dentist and Dental Assistant Relationship: Easing Tension & Communication Tips](https://blog.patientprism.com/dentist-dental-assistant-relationship) [Dental Technology](https://blog.patientprism.com/topic/dental-technology) ##### [Dental Industry Predictions: Top 14 Emerging Trends in Dentistry](https://blog.patientprism.com/important-trends-in-dentistry) ### Posts by topic - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) ![Checklist Schedule Patient Guide - Call Tracking for Dentists](https://blog.patientprism.com/hubfs/images/cta/Checklist%20Schedule%20Patient%20Guide%20-%20Call%20Tracking%20for%20Dentists.png) #### Free Checklist to schedule more patients! [![Download Now](https://no-cache.hubspot.com/cta/default/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f) #### Ready for a quick demo? ### Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers. Instantly increase new patient revenue by 30% on average. Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call.  [![Schedule Demo](https://no-cache.hubspot.com/cta/default/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c) ### Related Posts - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 12 min read #### [DSO Tech Summit 2022—AI’s Impact on Dental Patients](https://blog.patientprism.com/dso-tech-summit-2022-ais-impact-on-dental-patients) February 2023--In the opening panel of the 2022 DSO Tech Summit, panelists discussed The Technology Lifecycle of a Patie... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 8 min read #### [Patient Prism Interviews Connecticut Based PROPS Center](https://blog.patientprism.com/patient-prism-interviews-connecticut-based-props-center) December 2022--After announcing a partnership with PROPS Center in December, the Patient Prism leadership team was excit... - ##### [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [by Amol Nirgudkar](https://blog.patientprism.com/author/amol-nirgudkar) - 8 min read #### [Denticon, the First Cloud-Enabled PMS in Dentistry](https://blog.patientprism.com/denticon-the-first-cloud-enabled-pms-in-dentistry) December 2022--Planet DDS was the first to offer Denticon, a cloud-enabled dental practice management (PMS) software and... - ##### [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) [![Patient Prism Logo](https://blog.patientprism.com/hs-fs/hubfs/images/logos/PPLogo_eHed.png?width=274&height=79&name=PPLogo_eHed.png "Patient Prism Logo")](https://www.patientprism.com/) 2803 W Busch Blvd, Suite 201, Tampa, FL 33618 1-800-381-3638 PRODUCT - [Product](https://www.patientprism.com/product-overview/) - [Pricing](https://www.patientprism.com/pricing/) - [Affiliate Program](https://www.patientprism.com/affiliates-program/) TEAM - [About Us](https://www.patientprism.com/about/) - [Contact Us](https://www.patientprism.com/contact-us/) - [Support](https://support.patientprism.com/hc/en-us) - [In the News](https://www.patientprism.com/in-the-news/) SOLUTIONS - [DSO](https://www.patientprism.com/multi-group-solutions/) - [Private Dental Practice](https://www.patientprism.com/private-dental-practice-solutions/) - [Office Manager](https://www.patientprism.com/front-desk-solutions/) - [Marketing Manager](https://www.patientprism.com/marketing-manager-solutions/) RESOURCES - [Help Center](https://support.patientprism.com/hc/en-us) - [eBooks, guides, and charts](https://www.patientprism.com/guides-ebooks-and-charts/) - [Case Studies](https://www.patientprism.com/case-studies/) - [Blog](https://blog.patientprism.com/) - [Academy](https://academy.patientprism.com/) - [Privacy Policy](https://www.iubenda.com/privacy-policy/84700694) - [Accessibility](https://patientprism.com/accessibility/) - [Terms & Conditions](https://patientprism.com/terms/) Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners. Copyright Patient Prism®. 2020 All rights reserved. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/834660133/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=150810&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amol Nirgudkar", "url" : "https://blog.patientprism.com/author/amol-nirgudkar" }, "dateModified" : "2023-07-15T17:22:42.576Z", "datePublished" : "2018-06-06T18:01:28.000Z", "headline" : "Leverage Online Technology to Grow Your Dental Practice or DSO", "image" : [ "https://blog.patientprism.com/hubfs/Blog/Featured%20Images/DentalTechnology.png" ], "mainEntityOfPage" : { "@id" : "https://blog.patientprism.com/online-technology-helps-dental-practices-grow", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.patientprism.com/hubfs/2024_Patient-Prism_Logo_Blue.png" }, "name" : "Patient Prism" } } ```