--- title: Patient Prism Interviews Tal Riesenfeld of Sunbit | Dykema DSO 2021 description: Patient Prism was eager to talk with Tal Riesenfeld of Sunbit, a company that utilizes A.I. to help patients accept needed dental treatment. image: https://blog.patientprism.com/hubfs/Dykema_blog_TalSunbit.png --- - [Contact](https://patientprism.com/contact/) - [Patient PrismLOGIN](https://web.patientprism.com/) [![Patient Prism | Healthcare Lead Tracking Software](https://blog.patientprism.com/hs-fs/hubfs/2024_Patient-Prism_Logo_Blue.png?width=800&height=247&name=2024_Patient-Prism_Logo_Blue.png "Patient Prism | Healthcare Lead Tracking Software")](https://blog.patientprism.com/hubfs/PP-Logo-2024.png) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - ### [Private Dental Practice Our software is perfect for single dental practices. 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Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Contact](https://patientprism.com/contact/) - [Patient Prism LOGIN](https://web.patientprism.com/) - [Schedule Demo](https://patientprism.com/schedule-demo/) Patient Prism's Dental Industry Blog Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives. - by: Deborah Bush - 8 min read # [Patient Prism Interviews Tal Riesenfeld of Sunbit at Dykema DSO 2021](https://blog.patientprism.com/patient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) - [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fpatient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fpatient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/patient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/patient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) August 2021--At the Dykema DSO conference in July 2021, Patient Prism’s co-founder and CEO, Amol Nirgudkar, was eager to talk with the co-founder of another technology company that utilizes artificial intelligence to help patients have access to dental care and accept needed dental treatment. This co-founder is Tal Riesenfeld of[Sunbit](https://sunbit.com/).   Sunbit is a “buy now, pay later” (BNPL) technology company that “reduces the stress of buying everyday needs for everyone, everywhere.” In dentistry, Sunbit is taking root as a new way to eliminate payment financing conversations that dentists and dental teams find difficult and to make it easier for consumers to finance the dentistry that they need. The Sunbit financing platform is very easy to set up for solo dental practices, multi-location dental groups, and dental service organizations—and so intuitive for patients to use and office staff to offer that more dental payment transactions are taking place. ## [![Effective call-coaching with Patient Prism. Schedule a demo ›](https://no-cache.hubspot.com/cta/default/3321879/761c93fb-fc64-40bc-97f9-6442aedd67c8.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/761c93fb-fc64-40bc-97f9-6442aedd67c8) ## Sunbit approves 85% of dental patients who apply for financing Forty percent of Americans do not have ready access to $400 to spend on dental care, let alone the average $1,200 spend needed for their dental care. Sunbit enables them to break up their payments over 6, 12, 18, or 24 months. > “Every customer with a 500 FICO score and above gets approved,” says Riesenfeld, “and we're not asking the dentist to be the bank. We’re the funding source. We facilitate the transaction, and we’re increasing the rate of treatment acceptance.” FICO isn’t the main determiner in Sunbit’s algorithm. “You're not buying a house or a car,” says Riesenfeld. “You need $2,000, and we want to offer it to you over the next 24 months. There's a risk there. But if you bankrupted five years ago, and your FICO is low, that does not mean you're not going to make the payments. So, the AI software looks at the customer’s entire credit history in a split second, and based on a multitude of factors, including your previous payment behavior, assesses your ‘willingness to pay' which is basically the risk of you not making the payments.” ## A fast, easy, transparent financing application can be done chairside Application is as easy as scanning the back of your driver’s license or state ID on a digital device. Because Sunbit software is intelligent, questions like, “How much do you make annually? Do you rent? Do you own your house? What’s your social security number?” do not need to be asked. “It takes all of 30 seconds to be approved,” says Riesenfeld. So, if the patient is sitting in the dental chair, the dentist or dental assistant can say, “I’d like to provide you with this needed treatment, which costs $x, but you don’t need to pay for everything today. We can put you on a payment plan spread over 24 months. It takes  30 seconds to apply for Sunbit financing and only requires your driver’s license or state ID.” The dentist is paid the full amount the next business day, minus the discount rate. Sunbit then collects monthly payments from the patient. The dentist is never involved again. > “If the customer doesn't pay us back, it's our problem,” says Riesenfeld. “There are no chargebacks. We don't want the dentist to be a financing source. The dentist should take care of patients.”   ## As low as $60 and up to $10,000 can be financed Currently, Sunbit allows financing anything from $60 and up to a maximum of $10,000 per patient, depending on the customer’s risk profile. The $10,000 maximum is enough for 90% of dental transactions. Riesenfeld explains that there is a different underwriting model for each vertical and level of risk, and one day, Sunbit hopes to have an underwriting model for a much higher maximum for dental patients who need more extensive treatment like All-on-4 dental implant treatment. In the meantime, the machine learning built into Sunbit’s software is becoming more and more intelligent about the risk level associated with a multitude of variables. ## Sunbit does not impact credit scores and is designed for customer comfort The software does a soft credit check that doesn’t impact the patient’s credit score. And because Sunbit is a digital company, applications can be made at any time. For example, rather than mention the financing chairside, the dental practice can send patients a link before their dental appointment to make an application ahead of time. This may be the most comfortable means of seeking financing approval for many dental patients who have been burned in the past by traditional financing and worry they might be declined and embarrassed. ## Onboarding dental practices with Sunbit is easy “From day one, we knew we wanted to make the product simple,” says Riesenfeld. The customer needs to see the rates and give consent, and then it is a matter of “next” buttons. There is a training app, and Sunbit can do training in dental offices. “This is the type of innovation we need in dentistry,” says Nirgudkar. “It’s an innovation that makes it easy on both the doctor's side and the patient's side, one that turns an uncomfortable conversation into a conversation that is very palatable.” To request a Sunbit demo, go to[Become a Partner — Sunbit](https://sunbit.com/im-a-merchant/become-a-partner/). ### Additional Dykema & DSO Patient Prism Blogs: - DykemaDSO 2021 Conference - [Amol Nirgudkar interviews Mark Costes of Dental Success Network on dental practice growth >](https://blog.patientprism.com/patient-prism-interviews-dr.-mark-costes-ceo-of-dsn-dykema-2021) - Peak Dental's metrics and scaling strategy - [2019 Dykema DSO interview with AJ Peak>](https://www.youtube.com/watch?v=HRsKxmrI20w) - [How to create a DSO that dentists want to join >](https://blog.patientprism.com/create-dso-dentists-want-to-join) [![Schedule a Patient Prism Demo with Brenton Paul](https://no-cache.hubspot.com/cta/default/3321879/e1446252-1677-4ab5-a324-628c0b4fab63.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/e1446252-1677-4ab5-a324-628c0b4fab63) ### Share Post: - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fpatient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fpatient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/patient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/patient-prism-interviews-tal-riesenfeld-of-sunbit-at-dykema-dso-2021) ##### [Previous Article](https://blog.patientprism.com/patient-prism-interviews-michael-augins-president-of-imagen-dental-partners-at-dykema-2021) ### [Patient Prism Interviews Michael Augins, President of Imagen DPO™](https://blog.patientprism.com/patient-prism-interviews-michael-augins-president-of-imagen-dental-partners-at-dykema-2021) ##### [Next Article](https://blog.patientprism.com/patient-prism-interviews-steve-bilt-ceo-of-smile-brands-at-dykema-dso-2021) ### [Patient Prism Interviews Steve Bilt, CEO of Smile Brands at Dykema DSO 2021](https://blog.patientprism.com/patient-prism-interviews-steve-bilt-ceo-of-smile-brands-at-dykema-dso-2021) ![shape](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/shape.svg "shape") #### Subscribe to our blog for the latest updates ![Sign Up For Patient Prism Dental Newsletter](https://blog.patientprism.com/hubfs/images/icons/Sign%20Up%20For%20Patient%20Prism%20Dental%20Newsletter.png "Sign Up For Patient Prism Dental Newsletter") By submitting this form you will be receiving our latest updates on post. We're committed to your privacy. Patient Prism uses the information you provide to us to contact you about our relevant content, products, and services.  You may unsubscribe from these communications at any time.  - Recent - Popular [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? 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[![Download Now](https://no-cache.hubspot.com/cta/default/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f) #### Ready for a quick demo? ### Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers. Instantly increase new patient revenue by 30% on average. Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call.  [![Schedule Demo](https://no-cache.hubspot.com/cta/default/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c) ### Related Posts - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 12 min read #### [DSO Tech Summit 2022—AI’s Impact on Dental Patients](https://blog.patientprism.com/dso-tech-summit-2022-ais-impact-on-dental-patients) February 2023--In the opening panel of the 2022 DSO Tech Summit, panelists discussed The Technology Lifecycle of a Patie... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [by Deborah Bush](https://blog.patientprism.com/author/deborah-bush) - 8 min read #### [Patient Prism Interviews Connecticut Based PROPS Center](https://blog.patientprism.com/patient-prism-interviews-connecticut-based-props-center) December 2022--After announcing a partnership with PROPS Center in December, the Patient Prism leadership team was excit... - ##### [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) - [by Amol Nirgudkar](https://blog.patientprism.com/author/amol-nirgudkar) - 8 min read #### [Denticon, the First Cloud-Enabled PMS in Dentistry](https://blog.patientprism.com/denticon-the-first-cloud-enabled-pms-in-dentistry) December 2022--Planet DDS was the first to offer Denticon, a cloud-enabled dental practice management (PMS) software and... - ##### [Multi-Practice Growth](https://blog.patientprism.com/topic/multi-practice-growth) - ##### [Dental Technology](https://blog.patientprism.com/topic/dental-technology) [![Patient Prism Logo](https://blog.patientprism.com/hs-fs/hubfs/images/logos/PPLogo_eHed.png?width=274&height=79&name=PPLogo_eHed.png "Patient Prism Logo")](https://www.patientprism.com/) 2803 W Busch Blvd, Suite 201, Tampa, FL 33618 1-800-381-3638 PRODUCT - [Product](https://www.patientprism.com/product-overview/) - [Pricing](https://www.patientprism.com/pricing/) - [Affiliate Program](https://www.patientprism.com/affiliates-program/) TEAM - [About Us](https://www.patientprism.com/about/) - [Contact Us](https://www.patientprism.com/contact-us/) - [Support](https://support.patientprism.com/hc/en-us) - [In the News](https://www.patientprism.com/in-the-news/) SOLUTIONS - [DSO](https://www.patientprism.com/multi-group-solutions/) - [Private Dental Practice](https://www.patientprism.com/private-dental-practice-solutions/) - [Office Manager](https://www.patientprism.com/front-desk-solutions/) - [Marketing Manager](https://www.patientprism.com/marketing-manager-solutions/) RESOURCES - [Help Center](https://support.patientprism.com/hc/en-us) - [eBooks, guides, and charts](https://www.patientprism.com/guides-ebooks-and-charts/) - [Case Studies](https://www.patientprism.com/case-studies/) - [Blog](https://blog.patientprism.com/) - [Academy](https://academy.patientprism.com/) - [Privacy Policy](https://www.iubenda.com/privacy-policy/84700694) - [Accessibility](https://patientprism.com/accessibility/) - [Terms & Conditions](https://patientprism.com/terms/) Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners. 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