.svg)
Share.svg)
Tweet.svg)
Post.svg)
MailNote: This article describes a previous version of Patient Prism. You can read about the latest version of Patient Prism, V3, here.
Do You Have the New Dental Patient Conversion Blues?
Is new patient acquisition lagging? Are you spending more and more on digital marketing in the hopes enough of the right patients will call? Are your worried about how you are going to fill your practice schedule in a new location you are opening?
If so, you are not alone.
May 2020—With dental practices opening in almost every neighborhood and competition “gone wild” to attract the same high-value new patients with expensive pay-per-click ad words like “dental implants,” now is the time to understand how Patient Prism’s artificial intelligence software will increase your new patient conversion so you can fill your schedule and meet your revenue goals.
Artificial Intelligence (AI) looms large in everyone’s life.
AI software using natural language processing (NLP) compares spoken words, written words, clicked words, and screen views to vast databases containing information about what people do search, view, and communicate. The software processes millions of data points swiftly to determine the probability of what a person will do next and to identify trends. We see this artificial intelligence at work every day as we use our smart phones, smart pads, and computers… the relevance of the ads that pop up, the content that later finds its way into our news feeds, emails, and so on.
Do you use Google products? Here are 15 ways Google is powering AI in 2021.
How can Artificial Intelligence (AI) help you schedule more of the patients you want to schedule?
One way AI helps is in referring patients to your dental practice. Google Ads do this. Facebook and Instagram ads do this. Other pay-per-click advertising does this. Search engine algorithms are intricately involved with AI.
Another way is through Patient Prism’s call analysis platform, which evaluates your incoming calls to determine which callers are of the highest value to you, to track what happens in their phone conversations with your team, and to alert you to missed opportunities so you can attempt to quickly win back those opportunities. Patient Prism powers AI also to coach you in the best things to say. The result is more booked patients of the type you want. You are converting more callers into scheduled patients without spending more on marketing. Your cost of new patient acquisition is going down.
“Sigh, I wish I had said that.”
How many times have you ended a conversation and thought of something you forgot to say or wish you could have said in a better way? Countless, right?
Patient Prism’s AI software is programmed with certain keywords and phrases used commonly on dental phone calls and can spot things the receptionist forgot to say that would have increased the probability that the patient would have booked the appointment.
Because Patient Prism’s software has analyzed over five million new patient phone calls and found outcome correlations with the things that are said by the patient and receptionist, we know with unbiased certainty that when concerns of patients are not addressed upfront on the first call, the call will likely fail to book an appointment…BUT when the prospective patient is called back within 30 to 60 minutes and the concerns are addressed, 25 to 30% of these patients will be impressed enough to make the appointment.
How does Patient Prism make Front Desk life easier?
Patient Prism makes it easier to meet your new patient goal each month and to fill your schedule. Front Desk team members who use Patient Prism, find it to be a wonderful productivity tool.
Team members answering the phone now have an opportunity to make a second great first impression. Patient Prism alerts you to make the callback and what to communicate to win back those patients. And because the alerts are teaching moments, receptionists quickly learn the best things to say and how to say them in a multitude of situations.
Some of new patient opportunities will be immediately more valuable to you than others. Each Patient Prism alert include keywords used in the prior conversation, such as dental implants, Invisalign, crowns, emergency, cleaning, and so on. You can decide which have priority for fastest callbacks when you have more alerts than you can immediately call.
And let’s not forget the improved new patient experience. Your team has been coached by Patient Prism to optimally communicate with and welcome the newcomer before the new patient arrives. When the patient walks in, he or she feels someone in your practice is their friend, looking out for them. What a great start this is for building comfort and trust!
Setting up and getting started with Patient Prism is easy.
As soon as you sign your agreement to start, our onboarding specialist will reach out with an onboarding form on which you or your office manager enter the information we will need to track and coach your calls. The form is easy, and you can enter the information at your own pace. Once we have that information, our IT specialist will reach out and walk you through the process of setting up tracking numbers for your various marketing channels and promotions. You will also hear from our Client Success Team and be assigned an account manager who will personally walk you through our training session of about 30-45 minutes, which will be conducted via Join.me screen sharing. Your Client Success account manager will oversee and help you every step of the way.
We provide many resources to help you make the most of Patient Prism’s call tracking, opportunity alerts, reports, coaching, and call conversion training. And a support request can be submitted any time online. Soon, you’ll be converting significantly more of the high value patients you want on your schedule!
Every month, your Client Success account manager will check in with you to review Patient Prism call metrics, revenue opportunities lost and won, marketing insights and more. You’ll receive recommendations based on the vast intelligence we are collecting on dental patient concerns and behavior as it changes and trends.
We’ve made it easy. We know it works. And the ROI is real!
Don’t let your dental practice business be left behind! Let us show you how to get rid of the new dental patient conversion blues. Reach out for a demo today and find out what is easily doable and affordable for you!
Free Checklist to schedule more patients!
