--- title: Customer service and call coaching is crucial to dental marketing description: Patient Prism is a dental call coaching software that can help you manage the calls your practice receives. image: https://blog.patientprism.com/hubfs/CustomerService.png --- - [Contact](https://patientprism.com/contact/) - [Patient PrismLOGIN](https://web.patientprism.com/) [![Patient Prism | Healthcare Lead Tracking Software](https://blog.patientprism.com/hs-fs/hubfs/2024_Patient-Prism_Logo_Blue.png?width=800&height=247&name=2024_Patient-Prism_Logo_Blue.png "Patient Prism | Healthcare Lead Tracking Software")](https://blog.patientprism.com/hubfs/PP-Logo-2024.png) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - ### [Private Dental Practice Our software is perfect for single dental practices. See for yourself.](https://patientprism.com/private-dental-practice-solutions/) - ### [Multi Location Groups Do you run more than one dental practice? Patient Prism can help.](https://patientprism.com/multi-group-solutions/) - ![](https://patientprism.com/wp-content/uploads/2020/09/2019-BOC-Award-Logo.png) - ### [Office Manager/Front Desk Troubles with patient-scheduling? Take advantage of our personalized team coaching.](https://patientprism.com/front-desk-solutions/) - ### [Marketing Manager Start reporting on marketing ROI and learn how Patient Prism can help elevate your marketing initiatives.](https://patientprism.com/marketing-manager-solutions/) - ### [Schedule a Demo No risk, no obligations. Schedule a demo today and see the difference Patient Prism can make for your dental office.](https://patientprism.com/affiliates-program/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Schedule Demo](https://patientprism.com/schedule-demo/) - Product - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Product-Overview-@2x.png) ### [Product Overview Learn more about Patient Prism's key features and benefits](https://patientprism.com/product-overview/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Case-Studies@2x.png) ### [Case Studies Learn how Patient Prism transforms dental practices](https://patientprism.com/case-studies/) - ![](https://patientprism.com/wp-content/uploads/2018/10/Patient-Prism-Dental-Practice-Customers@2x.png) ### [Customers Discover the amazing dental practices that utilize Patient Prism](https://patientprism.com/customer/) - Solutions - [Pricing](https://patientprism.com/pricing/) - Resources - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-ebooks-guides-and-charts@2x.png) ### [eBooks, guides & charts We offer complimentary resources all about dentistry](https://patientprism.com/guides-ebooks-and-charts/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Dental-Blog@2x.png) ### [Blog We cover dental industry trends and dental best practices on our blog](https://blog.patientprism.com/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Expert-Interviews@2x.png) ### [Expert Interviews Leading dental industry experts share their ideas and advice](https://patientprism.com/expert-interviews/) - ![](https://patientprism.com/wp-content/uploads/2020/09/Patient-Prism-Help-Center@2x.png) ### [Help Center Unanswered questions? Visit our help center for quick answers and tutorials.](https://support.patientprism.com/hc/en-us) - ![](https://patientprism.com/wp-content/uploads/2020/09/Affiliate-Program@2x.png) ### [Affiliate Program Be a part of Patient Prism's growing network of affiliates.](https://patientprism.com/affiliates-program/) - [Contact](https://patientprism.com/contact/) - [Patient Prism LOGIN](https://web.patientprism.com/) - [Schedule Demo](https://patientprism.com/schedule-demo/) Patient Prism's Dental Industry Blog Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives. - by: Reanne Jackson - 7 min read # [Customer service and call coaching is crucial to dental marketing](https://blog.patientprism.com/customer-service-and-call-coaching-is-crucial-to-dental-marketing) - [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fcustomer-service-and-call-coaching-is-crucial-to-dental-marketing) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fcustomer-service-and-call-coaching-is-crucial-to-dental-marketing) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/customer-service-and-call-coaching-is-crucial-to-dental-marketing) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/customer-service-and-call-coaching-is-crucial-to-dental-marketing) July 2021--With the COVID-19 pandemic, more than 80% of owner-dentists all over the country are struggling with [recruiting staff](https://www.ada.org/en/publications/ada-news/2021-archive/june/dentists-face-applicant-shortages-as-they-emerge-from-covid-19-pandemic). Although this labor shortage existed well before the pandemic began, a shift in priorities — like an increased concern for safety — has exacerbated the challenge to find qualified dental hygienists, dental assistants, administrative staff, and associate dentists. Aside from their regular responsibilities, current dental teams may also need to take on the added role of customer service providers. As patient demand for fast information and immediate access to care is on the rise, incorporating a customer-centric perspective into your dental marketing plan would help boost your practice. ## Dental Marketing and Customer Service The goal of dental marketing is to get patients and prospects to book an appointment. In fact, the average solo dentist requires at least [20-50 new patients per month](https://www.oralhealthgroup.com/features/know-your-numbers-for-dental-practice-growth-top-5-metrics-to-help-you-prevail-through-turbulent-times/) to grow their practice. Naturally, customer service plays a big role in driving more patients to visit your clinic. [![Effective call-coaching with Patient Prism. Schedule a demo ›](https://no-cache.hubspot.com/cta/default/3321879/761c93fb-fc64-40bc-97f9-6442aedd67c8.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/761c93fb-fc64-40bc-97f9-6442aedd67c8)   Whether you’re aware of it or not, customer service is inherently a part of any marketing strategy. Negative word-of-mouth can render your ads, search engine optimization, and content marketing efforts useless. Here are three ways excellent customer service can upgrade your dental marketing: ### It reaffirms your internal values Customer service isn’t limited to the financial aspect of the business. Rather, it also delves into the basics of who you are and what you do. The way you treat dental patients indicates the way you look at life; you can either have a myopic view that each patient is a transaction or see your customers for their true value. How you treat patients is also something your dental team pays attention to. If you’re treating each patient well, your staff is more empowered to stick around because your practice promotes a culture of genuine care for all people — and you can draw on these experiences in your marketing messages. ### Optimizes your omnichannel strategies With the pandemic came the rise of omnichannel marketing, where the customer experience extends from face-to-face interactions to phone calls, social media, website chatbots, and more. There is a heightened expectation towards the quality and speed of response from dental practices, especially as everything — shopping, socializing, [setting up dental appointments](https://www.npr.org/sections/health-shots/2020/07/06/886456835/the-dentist-will-see-you-now-but-should-you-go), and even education — is done in the fast-paced, digital online environment. Everything is now more accessible. This is an advantage for dental marketing, especially since [online marketing programs](https://online.maryville.edu/online-bachelors-degrees/marketing/) train professionals to connect with prospects and convert them into customers across multiple platforms. Today’s marketing programs cover diverse topics such as digital and interactive marketing, consumer behavior, and even analytics. During omnichannel marketing, these skills are essential because digital marketers can analyze all customer service touchpoints, so they can ensure no one walks away from your practice unsatisfied. ### Improves your public persona and brand image In order to strengthen a practice’s brand, reputation, and public perception, dental marketing should include a high-quality customer service component. Remember, you can’t buy word-of-mouth advertising; new patients are more likely to listen to positive reviews and recommendations from people who champion your business than an advertisement. An open and competitive marketplace may also make it difficult to set yourself apart from the competition. However, showing your patients you value their needs and consider their comfort will make them more likely to come back and even pay more for good service. ## [![A free infographic for your dental practice team to learn WOW customer service](https://no-cache.hubspot.com/cta/default/3321879/430f8ffb-b475-42de-b4ae-2fa93c4de790.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/430f8ffb-b475-42de-b4ae-2fa93c4de790)Benefits of Call Coaching The question is how can you improve your customer service, especially if you’re having trouble hiring, training, or retaining staff? Patient Prism is the ideal solution for solid customer service. Patient Prism is a [call coaching software](https://blog.patientprism.com/author-fred-joyal-discusses-the-benefits-of-patient-prism-) that can help you manage the calls your practice receives. Artificial intelligence and human call coaches work together to analyze what happens between the caller and the receptionist. From there, the technology can highlight any communication problems, spot call trends with regards to specific dental services, and identify any marketing messages that may be misleading. Call coaching can identify customer service weak points and speed up receptionist training for your staff, allowing you to improve and grow your practice to give you an advantage over the competition. Patient Prism holds five utility patents issued by the USPTO and is the only call tracking company that leverages artificial intelligence and human call coaching validation to deliver patients directly to your dental practice. Successful dental groups use Patient [Prism’s award-winning platform](https://www.patientprism.com/in-the-news/) to track and analyze new patient calls, identify and schedule high-value patients, receive alerts and expert call coaching to win back missed new patient opportunities, train team members, and receive real-time intelligence to improve their staffing, patient experience, and practice marketing. [![Schedule a Patient Prism Demo with Brenton Paul](https://no-cache.hubspot.com/cta/default/3321879/e1446252-1677-4ab5-a324-628c0b4fab63.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/e1446252-1677-4ab5-a324-628c0b4fab63) More dental marketing resources: - [Make the Most of Your Dental Marketing Using Call Tracking Software](https://blog.patientprism.com/make-the-most-of-your-2021-dental-marketing-using-call-tracking-software) - [How Dentists Can Take Their Dental Implant Marketing to the Next Level](https://blog.patientprism.com/innovate-dental-implant-marketing) - [The Benefits of Call Tracking and Coaching Software for Your Dental Practice](https://blog.patientprism.com/author-fred-joyal-discusses-the-benefits-of-patient-prism-) - [How to Track Your Marketing Efforts with Dental Software](https://blog.patientprism.com/fred-joyal-tracking-marketing-results) ### Share Post: - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/facebook-logo%20(2).svg)Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.patientprism.com%2Fcustomer-service-and-call-coaching-is-crucial-to-dental-marketing) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/twitter%20(5).svg)Tweet](https://www.twitter.com/share?url=https%3A%2F%2Fblog.patientprism.com%2Fcustomer-service-and-call-coaching-is-crucial-to-dental-marketing) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/linkedin-logo%20(2).svg)Post](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/customer-service-and-call-coaching-is-crucial-to-dental-marketing) - [![](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/envelope%20(1).svg)Mail](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.patientprism.com/customer-service-and-call-coaching-is-crucial-to-dental-marketing) ##### [Previous Article](https://blog.patientprism.com/how-patient-prisms-call-tracking-software-delivers-the-patients-you-want) ### [How Patient Prism’s Call-Tracking Software Delivers the Patients You Want](https://blog.patientprism.com/how-patient-prisms-call-tracking-software-delivers-the-patients-you-want) ##### [Next Article](https://blog.patientprism.com/use-data-to-create-extraordinary-dental-patient-retention-outcomes-1) ### [Use Data to Create Extraordinary Dental Patient Retention Outcomes](https://blog.patientprism.com/use-data-to-create-extraordinary-dental-patient-retention-outcomes-1) ![shape](https://cdn2.hubspot.net/hubfs/6464971/blog_9_wow_design/shape.svg "shape") #### Subscribe to our blog for the latest updates ![Sign Up For Patient Prism Dental Newsletter](https://blog.patientprism.com/hubfs/images/icons/Sign%20Up%20For%20Patient%20Prism%20Dental%20Newsletter.png "Sign Up For Patient Prism Dental Newsletter") By submitting this form you will be receiving our latest updates on post. We're committed to your privacy. Patient Prism uses the information you provide to us to contact you about our relevant content, products, and services.  You may unsubscribe from these communications at any time.  - Recent - Popular [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Patient Prism Equips Private Dentists to Compete with DSOs](https://blog.patientprism.com/bulletproof-patient-prism-equips-private-dentists-to-compete-with-dsos) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: Did a New Patient Call and Then Fail to Schedule? Reach Out!](https://blog.patientprism.com/bulletproof-new-dental-patient-fail-to-schedule-reach-out) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Bulletproof: There Is Actionable Intelligence in Your Calls](https://blog.patientprism.com/there-is-actionable-intelligence-in-your-calls) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [NexHealth Asks Amol Nirgudkar How to Win Acceptance of AI Solutions](https://blog.patientprism.com/nexhealth-asks-amol-nirgudkar-how-to-win-acceptance-of-ai-solutions) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Effective Hygiene Compensation Models for Dental Practices](https://blog.patientprism.com/hygiene-compensation-models) [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [10 Dental Office Front Desk Tips to Enhance Customer Experience](https://blog.patientprism.com/10-dental-office-front-desk-tips-to-enhance-customer-experience) [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) ##### [Dentist and Dental Assistant Relationship: Easing Tension & Communication Tips](https://blog.patientprism.com/dentist-dental-assistant-relationship) [Dental Technology](https://blog.patientprism.com/topic/dental-technology) ##### [Dental Industry Predictions: Top 14 Emerging Trends in Dentistry](https://blog.patientprism.com/important-trends-in-dentistry) ### Posts by topic - [Dental Practice Leadership (192)](https://blog.patientprism.com/topic/dental-practice-leadership) - [Multi-Practice Growth (95)](https://blog.patientprism.com/topic/multi-practice-growth) - [Dental Technology (71)](https://blog.patientprism.com/topic/dental-technology) - [DSO (42)](https://blog.patientprism.com/topic/dso) - [Dental Marketing (33)](https://blog.patientprism.com/topic/dental-marketing) - [Dental Call Tracking (23)](https://blog.patientprism.com/topic/dental-call-tracking) - [AI Call Intelligence (1)](https://blog.patientprism.com/topic/ai-call-intelligence) ![Checklist Schedule Patient Guide - Call Tracking for Dentists](https://blog.patientprism.com/hubfs/images/cta/Checklist%20Schedule%20Patient%20Guide%20-%20Call%20Tracking%20for%20Dentists.png) #### Free Checklist to schedule more patients! [![Download Now](https://no-cache.hubspot.com/cta/default/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/c4da101c-9fa1-4943-aa0e-205721d69f7f) #### Ready for a quick demo? ### Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers. Instantly increase new patient revenue by 30% on average. Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call.  [![Schedule Demo](https://no-cache.hubspot.com/cta/default/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3321879/0b902015-8fd3-4970-b9f9-fd203c36af1c) ### Related Posts - [by Almarie Burch](https://blog.patientprism.com/author/almarie-burch) - 7 min read #### [The Art of New Patient Scheduling](https://blog.patientprism.com/the-art-of-new-patient-scheduling) July 20, 2023 — What can phone receptionists do to get more new dental patients in the door? Almarie Burch, Patient Pris... - ##### [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) - [by Deborah Bush & Jose Lara](https://blog.patientprism.com/author/deborah-bush-jose-lara) - 12 min read #### [10 Dental Office Front Desk Tips to Enhance Customer Experience](https://blog.patientprism.com/10-dental-office-front-desk-tips-to-enhance-customer-experience) December 2022--Your employees are the face of your healthcare business, and patients rely on them for assistance anytime... - ##### [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) - ##### [Dental Practice Leadership](https://blog.patientprism.com/topic/dental-practice-leadership) - [by Deborah Bush & Amol Nirgudkar](https://blog.patientprism.com/author/deborah-bush-amol-nirgudkar) - 9 min read #### [Dental Whale Provides World-Class Support Services For DSOs](https://blog.patientprism.com/dental-whale-provides-world-class-support-services-for-dsos) August 2022--Dr. Scott Leune, CEO of Breakaway Practice, co-founder of Dental Whale, and dental industry key opinion lea... - ##### [DSO](https://blog.patientprism.com/topic/dso) - ##### [Dental Marketing](https://blog.patientprism.com/topic/dental-marketing) [![Patient Prism Logo](https://blog.patientprism.com/hs-fs/hubfs/images/logos/PPLogo_eHed.png?width=274&height=79&name=PPLogo_eHed.png "Patient Prism Logo")](https://www.patientprism.com/) 2803 W Busch Blvd, Suite 201, Tampa, FL 33618 1-800-381-3638 PRODUCT - [Product](https://www.patientprism.com/product-overview/) - [Pricing](https://www.patientprism.com/pricing/) - [Affiliate Program](https://www.patientprism.com/affiliates-program/) TEAM - [About Us](https://www.patientprism.com/about/) - [Contact Us](https://www.patientprism.com/contact-us/) - [Support](https://support.patientprism.com/hc/en-us) - [In the News](https://www.patientprism.com/in-the-news/) SOLUTIONS - [DSO](https://www.patientprism.com/multi-group-solutions/) - [Private Dental Practice](https://www.patientprism.com/private-dental-practice-solutions/) - [Office Manager](https://www.patientprism.com/front-desk-solutions/) - [Marketing Manager](https://www.patientprism.com/marketing-manager-solutions/) RESOURCES - [Help Center](https://support.patientprism.com/hc/en-us) - [eBooks, guides, and charts](https://www.patientprism.com/guides-ebooks-and-charts/) - [Case Studies](https://www.patientprism.com/case-studies/) - [Blog](https://blog.patientprism.com/) - [Academy](https://academy.patientprism.com/) - [Privacy Policy](https://www.iubenda.com/privacy-policy/84700694) - [Accessibility](https://patientprism.com/accessibility/) - [Terms & Conditions](https://patientprism.com/terms/) Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners. Copyright Patient Prism®. 2020 All rights reserved. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/834660133/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=150810&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Reanne Jackson", "url" : "https://blog.patientprism.com/author/reanne-jackson" }, "dateModified" : "2023-07-15T16:47:05.848Z", "datePublished" : "2021-07-07T16:24:03.000Z", "headline" : "Customer service and call coaching is crucial to dental marketing", "image" : [ "https://blog.patientprism.com/hubfs/CustomerService.png" ], "mainEntityOfPage" : { "@id" : "https://blog.patientprism.com/customer-service-and-call-coaching-is-crucial-to-dental-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.patientprism.com/hubfs/2024_Patient-Prism_Logo_Blue.png" }, "name" : "Patient Prism" } } ```