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Patient Prism's Dental Industry Blog

Here you'll find hundreds of articles and video interviews with dental industry experts on the topics of DSO and practice growth, dental software, call-tracking technology, patient experience and artificial intelligence fueling the dental industries ability to treat more patients and change lives.

Note: This article describes a previous version of Patient Prism. You can read about the latest version of Patient Prism, V3, here.

May 2021--I’ve compared call tracking systems on the market. And in my opinion, Patient Prism® is the most effective because it combines AI-integrated call monitoring, call alerts, and call coaching in a single cloud-based platform that is designed and priced for dental practices of all sizes -- from solo practices to group practices to large DSOs.

HubSpot Video


Patient Prism will improve your front desk or call center patient conversion, while at the same time improving your patient experience and giving you deep insights into your marketing performance. It is distinguished from other call tracking systems by:

  • Constant feedback from our AI and call coaches to help you do better on next calls,
  • Nearly real-time data and missed opportunity alerts, 
  • Artificial intelligence that has accumulated knowledge from over five million new patient calls, 
  • Won and lost revenue tracking based on the practice’s own fee schedule, and
  • Extensive video training options for learning optimal phone communication on demand.

I believe the constant call coaching, digestible bites of video learning, and nearly real-time alerts will not just significantly increase but dramatically increase your new patient conversion. I base this belief on data from over 900 dental practices, Patient Prism’s assessment of over 5,000,000 new patient phone calls, and the appreciation I hear in the voices and comments of our clients.

Effective call-coaching with Patient Prism. Schedule a demo ›

And I am excited to report that, over the past three years, Patient Prism’s combined AI and human assessment of calls has increased in speed from 60 minutes to within 20 minutes of each call. The attached video featuring Jillian Householder, Manager of Patient Prism Client Success, demonstrates the features of Patient Prism and the benefits you will gain. 



Patient Prism is uniquely designed to enable and empower.

Patient Prism is a cloud-based software platform that combines Artificial Intelligence (AI) and expert human call coaching to:

  • Give you fast intelligence on “just lost” opportunities and “the push” you need to immediately call back with confidence and re-engage the caller with the information and empathy our AI knows may win over that patient.
  • Quickly alert you about high-priority callback opportunities to re-engage callers in conversation about the high-value dental procedures you want to do more. 
  • Provide constant feedback to your team on what is happening during phone conversations with patients that has positive and negative impact on patient conversion.
  • Provide constant coaching notes and linked short training videos to improve conversations with patients on subsequent calls.
  • Give you deep insights into your marketing effectiveness—beyond marketing attribution, so you can improve your marketing to meet your goals without spending more.
  • Give you the performance data you need for improving your staffing.
  • Give you real-time reporting on call metrics, performance, and even revenue opportunities lost and won. 

Patient Prism’s call analysis platform evaluates your incoming calls to determine which callers are of the highest value to you, tracks what happens in phone conversations, and alerts you to missed opportunities so team members can quickly call back and win back those lost opportunities. Patient Prism also coaches you in the best things to say on those callbacks based on gathered intelligence. 

The result is more booked patients. When time is of the essence to call back the highest-value leads, Patient Prism’s alerts and coach feedback set you up to call back quickly with success. You are converting more callers into scheduled patients without spending more on marketing. Your cost of new patient acquisition is going down.


There is quantitative proof that Patient Prism implementation works.

Beyond the many user testimonials that you may see on our blogs, videos, and website pages, we have an objective, quantitative proof that Patient Prism implementation increases high-value patient conversion within 6 months. Our data shows conversion rates rising to 85% to 95% and callbacks converting 25% to 30% of callers who were lost opportunities until they were called back. 

“We increased our new patient acquisition rate by 90% and added $600,000 in new patient revenue in one year.” – Nilash Patel, DMD, Serenity Dental Owner

“Our marketing costs are about a third of last year. We don’t have to spend as much on marketing since we’re doing a much better job at conversion. We are more efficient.” – Joshua Renken, DDS, Renken Dental Founder 

In just six months, Dental Depot recovered $300,000 in collected revenue, just from patients who were won back on the follow-up call. “It’s astounding what our team has been able to do with this technology in such a short amount of time.” – Glenn Ashmore, DDS, Dental Depot Founder  

We make the implementation of Patient Prism easy.

Our pricing options make Patient Prism affordable for individual dental practices and dental groups of any size.

Our onboarding specialists and your assigned Client Success account manager will walk you through setup and usage. Your personal account manager will oversee and help you as you implement Patient Prism in your dental practices(s) or call center. We can customize the platform for the special attributes of your dental organization and combine it with call center services you may be using or want to use.

Team members find usage enlightening and motivating. 

“I enjoy hearing my calls and how I was able to make a lasting impression on the patient.” –Keisha Brown, New Patient Concierge, Consultants in Dental Aesthetics


“Our front desk team is learning to better communicate with patients on the phone, especially new patients. The feedback they get when a new patient doesn’t book has helped them to grow and be more aware of how they communicate.” –Stefani Brannon, Office Manager, Gallery 57 Dental

Effective call-coaching with Patient Prism. Schedule a demo ›Dental practice owners and managers report Patient Prism is easily implemented in their practices and rapidly becomes an essential system for growing their businesses.

“Patient Prism allows us to quickly follow up with patients and it is so easy to understand.” – Ashlee Alexander, Communications Manager, Smilepoint Dental Group

“The fact that we’ve been able to recover so much surprised me. Those would have been lost opportunities. I come from a digital marketing agency and have used a lot of call tracking companies in the past. When we started with Patient Prism, I thought, ‘Why didn’t we do this sooner?’” – April Sharry, Director of Marketing, Dental Depot

Patient Prism works -- the ROI is real!

AI-powered technology is setting dental practices apart from their competition in many ways today. From digital marketing to imaging to diagnosis to modeling to the exact fit of a dental prosthesis but in my opinion, nothing is more essential to your thriving and growing dental practice than filling your schedule with the high-value new patients you want. Don’t be left behind. Schedule a personalized Patient Prism demo and phone consultation at a time that is convenient to you. 


Patient Prism holds five utility patents issued by the USPTO and is the only call tracking company that leverages artificial intelligence and human call coaching validation to deliver patients directly to your dental practice. Successful practices use Patient Prism’s award-winning platform to track and analyze new patient calls, identify and schedule high-value patients, receive alerts and expert call coaching to win back missed new patient opportunities, train team members, and receive real-time intelligence to improve their staffing, patient experience, and practice marketing.

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Patient Prism is A.I.-driven software that helps dental practices grow new patient revenue by booking more first-time callers.

Instantly increase new patient revenue by 30% on average.

Patient Prism provides your front desk team or call center with the tools and coaching they need to book more new patients on the first phone call. 

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